Dominika Rajska's profile

ATTILA - BRAND IDENTITY

Dominika Rajska
•
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
Attila

[EN] 
How to modernize the image of a company without redesigning their logo? This project represent the design of a new identity based on a symbol from client's existing logo. The negative space within this symbol has evolved into a new emblem that is a central element of a new guideline. The symbol is a visual link between the old logo and new design of marketing materials. Due to minimalist composition, strong color contrast and new photographic art direction, Attila's identity has become strong, memorable and contemporary.

[FR] 
Comment moderniser l'image d'une entreprise sans refaire son logo ? Ce projet représente la conception d'une nouvelle identité basée sur un symbole issu du logo existant du client. L'espace négatif à l'intérieur de ce symbole s'est transformé en un nouvel emblème qui constitue un élément central des nouvelles directives. Le symbole est un lien visuel entre l'ancien logo et le nouveau design des supports marketing. Grâce à une composition minimaliste, un fort contraste de couleurs et une nouvelle direction artistique photographique, l'identité d'Attila est devenue forte, mémorable et contemporaine.

BRAND IDENTITY • ART DIRECTION  // 2022
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
identity brand identity Advertising marketing visual identity brand brandbook identidade visual Brand Design branding
ATTILA - BRAND IDENTITY
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Dominika Rajska's profile

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Dominika Rajska's profile
Lyon, France

ATTILA - BRAND IDENTITY

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